Graduated from ESCP, I worked in digital marketing on both user acquisition and retention with very KPI-focused objectives.
I've worked for startups in both B2C and B2B which has allowed me to be sensitive to the differences in the deployment of digital strategies across these sectors.
I founded my own company last year, which I work on a part-time basis. I set up and manage all the acquisition and retention channels: Facebook Ads, Google Ads, Bing Ads, Email Markerting, Maketing Automation?
I always want to analyze the performance of the actions carried out and I therefore try to create customized dashboards by automating the collection and integration of data from different solutions within the same destination (Spreadsheet, Datastudio...). For this, I learned to code some scripts in Javascript and Python.